Estate Liquidation in Collierville, TN: A Practical Guide to Maximizing Value (Without the Stress)

What families in Collierville should know before they sell “everything in the house”

Estate liquidation can start with a simple goal—clear the home—then quickly become a maze of sorting, pricing, security concerns, and time pressure. If you’re downsizing, settling a loved one’s estate, or managing a move to assisted living, the best outcomes usually come from a plan that protects the family, respects the property, and positions the right items in the right selling format. This guide breaks down how estate liquidation works in Collierville (and nearby Germantown, Bartlett, and greater Memphis), what to do first, and how to avoid common mistakes that quietly reduce returns.

Estate liquidation options: which approach fits your timeline and goals?

Most Collierville families benefit from choosing a strategy based on (1) how fast the house must be cleared, (2) what kinds of items are present (everyday household vs. specialized valuables), and (3) how much hands-on work the family can realistically do. Here’s a clear comparison:
Method Best for Pros Trade-offs
Private in-home estate sale Full homes with a wide mix of items Strong local turnout, efficient household liquidation, less shipping complexity Requires staging, pricing, and controlled traffic in the home
Online auction Collectibles, specialty items, higher-demand categories Broader buyer pool, competitive bidding, great for “needle in a haystack” value More cataloging, pickup/shipping coordination, and fraud-prevention steps
Buy-out (whole estate purchase) Tight deadlines, out-of-town heirs, or “as-is” situations Fast, predictable, minimal disruption Often lower total return than retail-style selling
Partial estate sale / combined estates Downsizing, retirement moves, selective liquidation Targets the items you don’t want to move; flexible Requires careful item tracking and client-specific accounting
Memphis Estate Sales typically blends these options—especially when a home includes both everyday furnishings and specialty categories like vehicles, collectibles, precious metals, or firearms. Matching the selling channel to the item category is one of the easiest ways to improve the final net return.

Context that matters in Tennessee: taxes, compliance, and specialty items

Estate liquidation isn’t only about pricing—there are practical rules and safeguards that protect families. For example, Tennessee sales and use tax can apply in auction/consignment contexts depending on who the “seller of record” is and whether a sale qualifies as an occasional/isolated sale exemption. That’s one reason it helps to work with an experienced liquidation team that understands how estate sales, auctions, and consignment-style transactions are treated in practice.

 

Specialty categories require extra care:

 
Firearms: Secure storage, controlled access, and compliant transfers are non-negotiable. A professional process typically includes clear chain-of-custody procedures, buyer qualification steps, and coordination with appropriately licensed parties when needed.
 
Precious metals & coins: Documentation, accurate identification, and realistic pricing based on condition and market demand matter more than most people expect. Security planning is also important—especially when multiple visitors are coming through the home.
 
Vehicles (including classic cars): Value hinges on title status, maintenance records, originality, and buyer reach. A specialist-driven approach can prevent underpricing—and can avoid the “quick sale” trap when time is tight.

Did you know? Quick facts that can change your outcome

One “high-value drawer” can fund a big chunk of the project. Jewelry, coins, small collectibles, and paperwork often hide in bedside tables, desk drawers, tackle boxes, and tool chests.
Online demand is category-specific. Some items do better with a global audience (certain collectibles), while others sell best locally (large furniture, bulky lots).
Cleanouts are not the same as liquidation. Throwing things away first can accidentally remove the very items that create the best return (vintage hardware, old tools, signed art, mid-century pieces, rare books, and small gold items).

A step-by-step liquidation plan (designed for real life)

If you’re handling an estate in Collierville, this sequence keeps things orderly and protects value.

1) Start with “keep, sell, donate, dispose” — but don’t rush the “sell” pile

Choose a small set of “keep” items first (family photos, documents, heirlooms). Then pause before donating or discarding. Many families unintentionally give away valuables because they look ordinary (sterling flatware, costume jewelry with real gold clasps, vintage watches, signed pottery, or out-of-print books).
 

2) Identify “special handling” categories early

Firearms, precious metals, high-end collectibles, and vehicles should be flagged right away. This affects security, insurance decisions, and who should be present during sorting. It also helps prevent accidental loss—especially if multiple family members are coming and going.
 

3) Pick the right selling channel for each item type

A strong plan often uses a blended approach: a private in-home sale to liquidate the bulk of household contents, plus online auctions for select categories that benefit from competitive bidding. Buy-outs can work well when deadlines are hard (closing date, landlord timeline, or long-distance heirs).
 

4) Stage and price for clarity, not perfection

Buyers pay more when they can see items, understand condition, and trust the process. Clear labeling, grouping like with like, and honest condition notes beat “museum-style” staging. For online lots, consistent photography and accurate descriptions reduce returns, disputes, and last-minute renegotiation.
 

5) Plan the post-sale phase (cleanout + handoff)

The goal is a home that’s ready for its next step—listing, rental turnover, or closing. Post-sale cleanouts are often where families feel the most relief, because it’s the final checkpoint that turns a stressful project into a completed one.

A “value breakdown” mindset: where returns usually come from

Many estates look similar at first glance—furniture, kitchen items, décor—yet the final results can be dramatically different based on what’s identified and how it’s marketed.
High-impact categories
Coins, precious metals, quality jewelry, firearms (handled securely), name-brand tools, collectible glass/pottery, vintage electronics, and well-documented vehicles can contribute a meaningful share of total proceeds.
Steady-volume categories
Furniture, appliances, cookware, linens, seasonal décor, and garage items typically sell best when staged for easy browsing and priced to move. Presentation and traffic drive results here.
“Looks like clutter” (often not clutter)
Old boxes, closets, basements, and workshops are where rare parts, vintage signage, older audio gear, and collectible paper items tend to hide. Sorting these areas carefully is often worth it.

The Collierville angle: practical local considerations

Collierville homes often include larger family inventories—full garages, storage areas, and long-held household collections—plus tighter scheduling pressure around closings and relocations. A few location-specific factors tend to matter:
 
Traffic planning and discretion: In-home sales work best when parking, entry/exit flow, and neighborhood considerations are handled professionally.
Out-of-town decision makers: Many estates involve siblings in different states. Clear documentation, photos, and a defined timeline reduce conflict and delays.
The “Memphis market” advantage: Being near Memphis expands the buyer pool for tools, collectibles, and specialty items—especially when marketing and online reach are used strategically.
If you’re in Collierville, Germantown, or Bartlett and need a plan that respects the home, protects valuables, and keeps the process moving, a full-service team is often the difference between “we survived it” and “we handled it well.”

Ready for a clear liquidation plan (and a realistic timeline)?

Memphis Estate Sales helps Collierville families with private in-home estate sales, online auctions, buy-outs, consulting, and specialty liquidation—backed by staging, advertising, and post-sale cleanouts.

Request a consultation

FAQ: Estate sales and liquidation in the Memphis/Collierville area

How long does a typical estate liquidation take?

Timelines vary by home size and complexity, but most projects include (1) sorting and identifying valuables, (2) staging and pricing/cataloging, (3) the sale/auction period, and (4) cleanout. Homes with specialty categories (vehicles, firearms, precious metals, large collections) often need additional coordination.

Should we throw away “junk” before calling an estate sale company?

Usually, no. Start by removing personal documents and a small “keep” set, but avoid heavy discarding until a professional has assessed what’s there. Many valuable items hide in drawers, closets, tool areas, and mixed boxes.

What items tend to do better in online auctions vs. in-home sales?

Online auctions often shine for collectibles and niche demand items where competitive bidding matters. In-home sales are efficient for furniture, household goods, and large volumes where local pickup is simplest. A blended strategy is often best.

How are valuables like coins, gold, and jewelry handled safely?

A secure process typically includes controlled access, careful documentation, and limiting who handles or transports high-value items. If you suspect precious metals are present, flag it early so security and accounting procedures can be put in place from day one.

Can you liquidate specialty items like firearms or vehicles as part of the estate?

Yes—when handled responsibly and compliantly. Firearms require secure handling and proper transfer steps. Vehicles sell best when titles and documentation are organized and marketing reaches the right buyers (especially for classic or collectible cars).

Optional glossary (helpful terms you may hear)

Buy-out
A fast option where the liquidation company purchases the estate contents (or a defined portion) for a single agreed amount.
Staging
Organizing and displaying items so buyers can see condition, browse efficiently, and purchase confidently.
Lotting (online auctions)
Grouping items into “lots” for bidding, typically with photos, descriptions, and pickup/shipping terms.
Cleanout
Removing unsold items, trash, and debris after the sale so the home can be handed off for listing, closing, or turnover.

Private Estate Sales in Collierville, TN: A Practical Guide to Pricing, Privacy, and Getting the Home Ready

A calmer, more controlled way to liquidate an estate—without leaving money on the table

A private in-home estate sale is one of the most effective options for families in Collierville who want a discreet, organized sale that respects the home and the people involved. Done well, it feels less like “opening the house to the public” and more like a short-term pop-up shop—priced intelligently, staged for easy shopping, and handled with strong security and clear rules. This guide explains how to prepare, what to prioritize, and how to avoid the most common (and costly) missteps.
Best for
Downsizing, settling an estate, or preparing a home for listing—especially when privacy, schedule control, and professional handling matter.
Typical outcomes
Better organization, less stress on the family, fewer safety issues, and more consistent results than rushed DIY pricing and “garage-sale style” setups.
Key advantage
The home becomes the “showroom,” which can reduce moving costs and preserve context for items that sell better in their natural setting.

What “private estate sale” means (and what it doesn’t)

In the Collierville area, “private estate sale” usually means an in-home sale that’s managed professionally with controlled access, clear sale-day rules, and careful handling of valuables. It can be appointment-based, limited-admission, or run with added discretion (reduced signage, smaller buyer lists, and tighter on-site policies).

It does not mean limiting the buyer pool so much that items go unseen. The goal is balance: privacy and security while still reaching the right buyers for furniture, décor, tools, collectibles, and specialty assets.

How a full-service private sale is typically run

A strong estate liquidation plan usually follows a predictable flow:

Step 1: Walk-through and strategy (what sells best where)

The first decision is not “How much is everything worth?” It’s “What’s the best sales channel for each category?” Many homes include a mix of everyday household items and a few “high-impact” categories (coins, precious metals, classic vehicles, firearms, sought-after collectibles) that may perform better with specialty handling or online reach.

Step 2: Sorting, staging, and safety prep

The fastest way to lose money is to sell out of piles. Shoppers pay more when they can see, compare, and carry items easily. A retail-style setup (grouping like items together, good lighting, clean surfaces, and clear pricing) increases trust and speed on sale day.

Step 3: Pricing for liquidation (not insurance value)

Estate-sale pricing is its own skill: it’s based on current local demand, condition, completeness, and how quickly the home needs to empty. The right approach is typically “fair market, sale-ready pricing” with a clear discount plan rather than starting too high and hoping.

Step 4: Marketing that fits your privacy level

A private sale can still be well advertised—just more intentionally. Instead of blasting the full address everywhere, many families prefer controlled disclosure, limited signage, and buyer screening (especially when there are high-value items on site).

Step 5: Sale days + post-sale cleanout

The sale is only part of the job. The real relief comes from a plan for leftovers—donation coordination, trash removal, and leaving the home ready for its next step (listing, rental, or handoff to family).

Specialty items: handle these categories with extra care

Some items can quietly create legal, security, or valuation issues if they’re treated like ordinary household goods. Here are the big ones we see around Collierville estates:

Firearms

Firearms liquidation should be planned early. Many executors choose to work with a licensed dealer (FFL) or a compliant process that includes background checks at transfer. Tennessee guidance for estate/auction scenarios commonly emphasizes using an FFL to manage lawful transfers and checks, particularly to reduce risk for the estate and the executor. (tn.gov)

Practical tip:
Separate, secure, and inventory firearms immediately (and keep ammunition stored safely and separately). If any items might be NFA-regulated (for example, suppressors), pause and get professional guidance before moving or selling.

Precious metals and coins

Gold, silver, bullion, and many coins can be deceptively easy to underprice. Proper authentication and sale-channel selection matters.

Tennessee also has a specific sales and use tax exemption for qualifying coins, currency, and bullion (effective May 27, 2022), which can affect how these transactions are treated at the point of sale depending on the exact item type. (revenue.support.tn.gov)

Vehicles, classic cars, and motorcycles

Motor vehicles have a paperwork timeline (titles, lien releases, executor authority) and a buyer audience that often differs from typical estate-sale shoppers. A dedicated vehicle strategy—valuation, targeted marketing, and controlled showings—can raise returns while minimizing headaches.

A quick comparison: private in-home sale vs. online auction vs. buy-out

Option Best for Trade-offs
Private in-home estate sale Full households; buyers who want to see items in person; families who value discretion and control Requires staging and sale-day management; security planning matters
Online auction Collectibles, niche categories, and items that benefit from a broader buyer pool Photography, cataloging, and pickup logistics; not ideal for everything
Buy-out Fast timelines; estates where speed and simplicity are the top priority Typically lower potential upside than a well-run sale/auction strategy
Many Collierville estates benefit from a blended plan: private sale for household goods, online auctions for select categories, and targeted specialty liquidation for vehicles, metals, and firearms.

Quick “did you know?” facts that protect your bottom line

Discount strategy matters
Clear, pre-set discounting often sells more inventory and reduces costly cleanout work afterward—without sacrificing the best items early.
Retail-style staging increases trust
Buyers spend more when items are clean, grouped, and easy to browse (think shelves, tables, jewelry cases, and good lighting).
Local rules can affect signage
Even when permits aren’t required for certain signs, municipalities may regulate how and where they’re placed—important for Collierville-area sales.

Collierville local angle: neighborhoods, traffic flow, and discretion

Collierville homes often have higher-value furnishings and carefully maintained interiors—great for private in-home sales, but only if the process is respectful of the property. A few local considerations families appreciate:

• Controlled entry: Reduces wear on floors and keeps browsing comfortable in tighter hallways and upstairs areas.
• Parking and neighbor courtesy: Good planning prevents blocked driveways and keeps the sale from feeling disruptive.
• Discreet marketing options: Helpful when families prefer limited online exposure while still attracting serious local buyers from Collierville, Germantown, Bartlett, and East Memphis.
Related resources on our site
Learn more about how we handle private estate sales, online auctions, buy-outs, consulting, and specialty liquidation on our Estate Liquidation Services page, and see additional FAQs and recent work on Projects & FAQs.

Ready for a private estate sale in Collierville?

If you’re sorting through an estate, preparing for a move, or managing a time-sensitive transition, a plan matters more than guesswork. Memphis Estate Sales provides a full-service approach—staging, advertising, sale-day management, and post-sale cleanouts—with specialty handling for vehicles, collectibles, precious metals, and firearms.
Request a private consultation
Get a clear, no-pressure recommendation for the best path: private sale, online auction, buy-out, or a blended approach.

FAQ: Private estate sales in the Collierville area

How long does a private in-home estate sale take to prepare?
Most homes require time for sorting, staging, research/pricing, and marketing. The timeline depends on volume, specialty items, and how quickly the home needs to be emptied.
Do we need to remove items from the house before the sale?
Usually, no. In fact, many items sell better in place. The main exceptions are personal documents, medications, family photos you want to keep private, and anything you already know you’ll retain.
What should we do with firearms found in the home?
Treat firearms as a special category: secure them immediately, separate ammunition, and use a compliant transfer process. Many estates use an FFL-assisted approach to reduce legal risk and ensure proper background checks at transfer. (tn.gov)
Is there sales tax on coins or bullion in Tennessee?
Tennessee provides a sales and use tax exemption for qualifying coins, currency, and bullion (effective May 27, 2022). Whether a specific item qualifies depends on its classification, so it’s worth confirming during planning—especially for larger collections. (revenue.support.tn.gov)
What happens to the unsold items after the sale?
A full-service plan should include clear options for leftovers: donation coordination, trash/junk removal, and a final cleanout so the home is ready for listing, rental, or transfer to heirs.

Glossary (helpful terms you may hear during estate liquidation)

Buy-out
A fast option where an estate liquidation company purchases the contents (or a portion) for a single price, typically in exchange for speed and convenience.
Liquidation value
A realistic sale price intended to move items within a limited window—different from replacement value or sentimental value.
FFL (Federal Firearms Licensee)
A federally licensed firearms dealer. Many estates use FFL-assisted transfers to help ensure lawful transfer and required background checks. (tn.gov)
Consignment / consigned sale
A sale arrangement where items are sold on the owner’s behalf, and proceeds are distributed after the sale under agreed terms.

How to Choose an Estate Auction Company in Memphis: A Practical Guide for Maximizing Value (Without the Stress)

Memphis families deserve a clear, reputable plan for liquidation—especially when time, emotions, and specialty items are involved.

When you’re handling an estate in Memphis, Germantown, Bartlett, or nearby suburbs, “estate liquidation” can sound like one big, overwhelming task. In reality, it’s a series of manageable steps—if you have the right partner. The best estate auction companies in Memphis don’t just “sell stuff.” They build a strategy around your timeline, your privacy needs, and the mix of items in the home (including specialty assets like vehicles, collectibles, precious metals, or firearms), and then they execute it with documentation, marketing reach, and strong on-site control.

What “estate auction company” should mean in Memphis (and what it shouldn’t)

An estate auction company is typically a team that can evaluate, organize, photograph, market, and sell estate property—often through an online auction (sometimes paired with a private in-home sale). In Memphis, the strongest operators also handle staging, buyer management, checkout, and post-sale coordination so families aren’t left with a half-empty house and a dozen unfinished tasks.

Here’s the key distinction: “Auction” is a sales channel, not a complete solution. What you want is a full-service liquidation plan that uses the best channel for each category of items.

Why Memphis estates often benefit from a hybrid approach (private sale + online auction)

Many Memphis homes contain a blend: everyday household furnishings, vintage décor, tools, garage contents, plus a handful of “value pockets” such as coins, bullion, jewelry, collectibles, firearms, or a classic vehicle. A one-size-fits-all estate sale can miss those value pockets—while a pure online approach can create unnecessary work (and risk) if the estate needs controlled access, staging, and pickup scheduling.

A professional plan often looks like this:

• Private in-home sale for volume movement (furniture, kitchenware, décor, tools).
• Online auction for high-demand categories where broad exposure can lift final prices (collectibles, select antiques, specialty lots).
• Specialty liquidation for regulated or highly technical categories (firearms, precious metals, vehicles).
Memphis Estate Sales is built around that full-service approach—staging, advertising, private in-home sales, online auctions, buy-outs, and specialty liquidation—so families can choose the right mix rather than forcing everything into one format.

A simple checklist: what to ask estate auction companies in Memphis

Use these questions to compare providers quickly and confidently:

1) What’s your recommended sales mix for this estate—and why?
A reliable company will explain why certain categories should be auctioned versus sold in-home, and how they’ll market each.
2) How do you handle specialty assets (firearms, precious metals, vehicles)?
Look for clear, compliant processes and category expertise. If the estate includes firearms, handling should be secure and legally careful, especially when transfers cross state lines (which typically require an FFL). For NFA items (like suppressors), there are additional federal steps that need to be respected.
3) What does your marketing actually include?
Professional photography, accurate descriptions, and targeted promotion matter more than vague promises.
4) How do you price and lot items?
Ask how they prevent “value leakage” (high-value pieces accidentally grouped too broadly or under-described).
5) How do you control access and protect the home?
Especially in occupied homes or high-end neighborhoods, buyer flow and security should be planned, not improvised.
6) What happens after the sale?
A true liquidation partner can coordinate cleanout options and leave the property in a predictable, agreed-upon condition.

Did you know? Quick facts that protect estate value

• Coins and precious metals can attract scams. Tennessee regulators have recently warned consumers about precious-metals investment pitches and red flags—use reputable, documented processes for evaluation and selling.
• Firearms are not “just another item” in a household. Even when private transfers may be legal in-state, it’s still illegal to transfer to a prohibited person, and interstate transfers generally must go through a licensed dealer (FFL).
• Small documentation steps prevent big headaches. Keeping proof of ownership and a simple inventory list helps with specialty assets, insurance questions, and smoother distribution among heirs.

Comparing liquidation options (quick reference table)

Option Best For Pros Watch Outs
Private in-home estate sale Full-house contents, furniture, tools, everyday items Fast volume movement; buyers see items in-person Requires strong staging, pricing discipline, and security
Online estate auction Collectibles, curated lots, select antiques, higher-demand categories Wider audience; competitive bidding can lift results Photography/description quality matters; pickup logistics must be tight
Buy-out When speed and simplicity are top priorities Fast disbursement; minimal disruption May trade some upside for immediacy—compare offers carefully
Specialty liquidation Firearms, precious metals, classic cars, unique collections Category expertise; better compliance and pricing accuracy Requires documented chain-of-custody and careful handling

Step-by-step: how to prepare for an estate sale or online auction in Memphis

Step 1: Set the goal (speed, maximum return, or a balanced plan)

Before anyone tags an item, clarify the priority: a quick close-out, top-dollar optimization, or a hybrid. This choice shapes everything—sale format, schedule, staffing, and what gets auctioned.

Step 2: Identify “special handling” categories early

Flag firearms, precious metals/coins, jewelry, and vehicles right away. These categories should not be left in open-access areas, and they often require extra documentation, secure storage, or specialist evaluation.

Step 3: Don’t throw away the boring stuff yet

Cleaning supplies, hardware, small tools, kitchen basics, and garage items can add up quickly. A professional team can bundle and present these items in a way that moves volume without sacrificing value.

Step 4: Keep family “keepsakes” separate and clearly labeled

Use one room or a closet for “not for sale” items and label it. This reduces misunderstandings and protects sentimental pieces from being staged by accident.

Step 5: Confirm the scope after the sale (cleanout, donation, disposal)

Ask what happens to leftovers and what “broom clean” means in writing. The best outcomes come from a defined finish line.

Local Memphis angle: what families in Germantown, Bartlett, and East Memphis often prioritize

Memphis-area estates often come with two practical needs: discretion and coordination. In neighborhoods where homes may be occupied part-time, or where families are traveling in to manage an estate, it helps to have one trusted point of contact handling staging, buyer communication, and day-of logistics.

If you’re local, you can often be present for the initial walkthrough and then step back. If you’re out of town, ask whether the company can manage the process end-to-end—including advising on specialty items—so your trips are fewer and more purposeful.
For additional context on how the process works and what to expect, you can also review projects and FAQs and the full range of estate liquidation services available in Memphis.

Ready for a clear plan and a calm next step?

Memphis Estate Sales offers private in-home estate sales, online auctions, buy-outs, consulting, and specialty liquidation for vehicles, collectibles, precious metals, and firearms—plus staging, advertising, and post-sale cleanouts. If you’re not sure which path fits your situation, a quick consultation can save weeks of uncertainty.

FAQ: Estate auction companies in Memphis

How long does an estate liquidation typically take?

Many projects follow a rhythm: walkthrough and planning, staging and cataloging, sale/auction dates, then pickup and wrap-up. The exact timeline depends on home size, volume, and whether specialty categories (vehicles, firearms, coins) need separate handling.

Is an online estate auction better than a private in-home sale?

Not always. Online auctions can be excellent for curated lots and categories where broader bidding helps. In-home sales can be better for moving large amounts of everyday household items quickly. Many Memphis estates do best with a hybrid plan.

How should firearms be handled in an estate?

Firearms should be secured immediately and handled with a compliant transfer process. Requirements vary by situation (in-state vs. interstate, beneficiary transfers, and any NFA-regulated items). A qualified liquidation team will outline safe custody, documentation, and lawful transfer steps rather than treating firearms like standard household goods.

What’s the safest way to sell coins, bullion, and precious metals from an estate?

Start with clear identification (what it is, approximate quantities, and any paperwork) and use a documented evaluation process. Be cautious of pressure tactics and “too-good-to-be-true” claims; precious-metals transactions can attract scams, so reputable handling matters.

Can you do a partial estate sale for downsizing?

Yes. Partial estate sales are common for downsizing, retirement moves, and transitions to assisted living. A structured tagging and accounting system helps ensure the right items are sold for the right client, especially when combining multiple partial estates.

Where can I learn more about your process?

Start with Estate Sales & Online Memphis Auctions (Projects and FAQs), then explore Services to see which approach fits your timeline and item mix.

Glossary (plain-English terms you’ll hear during liquidation)

Buy-out: A fast option where the liquidation company purchases the estate contents (or a defined portion) for a single price, typically in exchange for speed and simplicity.
Consignment: Selling items through a third party who markets and sells the property for a fee or percentage.
FFL (Federal Firearms Licensee): A federally licensed firearms dealer. Many interstate firearm transfers must go through an FFL.
Lotting: Grouping items into “lots” for sale or auction (for example: a set of tools, a group of kitchen items, or a collectible category).
NFA item: A firearm accessory or weapon regulated under the National Firearms Act (for example, suppressors). Transfers can require special federal paperwork.
Staging: Organizing, cleaning up, and presenting items so shoppers can see value clearly—one of the biggest drivers of strong results in private in-home sales.