Private Estate Sales in Collierville, TN: A Practical Guide to Getting Top Value (Without the Stress)

What a “private” estate sale really means—and why Collierville families choose it

A private estate sale is a professionally managed, in-home liquidation where the goal is to convert household contents (and specialty assets) into a clean, documented payout—while keeping the process discreet and organized. For many Collierville households, privacy matters just as much as profit: fewer disruptions, tighter control of access, and a plan that respects the home, the neighbors, and the family’s timeline. Memphis Estate Sales helps clients handle everything from staging and pricing to advertising, checkout, and post-sale cleanouts—so you don’t have to coordinate a dozen moving parts at once.

When a private in-home estate sale is the best fit

Not every liquidation should be handled the same way. In Collierville, private estate sales are often the best route when:

  • Time is limited (closing date, probate deadlines, out-of-town heirs, or a fast move).
  • The home is full and sorting/photographing for DIY online selling would take months.
  • There are valuable categories (collectibles, vehicles, coins, precious metals, firearms) that benefit from specialty handling.
  • You want discretion and an organized flow of buyers rather than an informal “open house” feel.
  • You need the property emptied after the sale, not just “sold what we could.”
Option Best for Trade-offs
Private in-home estate sale Whole-home liquidation with staging, pricing, staffing, and controlled buyer flow Requires coordination on access, parking, and neighborhood expectations
Online auctions Smaller, high-demand items that benefit from a wider audience More photography, cataloging, pickup logistics, and timeline considerations
Buy-out Fast resolution when speed and simplicity matter most Typically lower return than a well-run sale/auction mix
If you’re not sure which route fits, Memphis Estate Sales can consult and recommend a blended strategy (for example: private sale for household contents + online auction for select collectibles + specialty liquidation for vehicles or precious metals).

Collierville context: signage, permits, and neighborhood rules

A smooth sale isn’t only about pricing—it’s also about avoiding preventable issues (like signage conflicts). In Collierville, temporary sign permits are handled through the town’s permitting process, and sign approvals are reviewed by the Town’s Development Director/designee. That’s why many professional companies rely more heavily on digital marketing and controlled buyer communication rather than “signs everywhere.” (colliervilletn.gov)
Also, some HOAs and neighborhood associations restrict estate/relocation sales and prohibit signage placed in common areas—sometimes limiting sales to a single weekend. If you live in a managed community, it’s smart to verify HOA rules early so your sale plan doesn’t get squeezed at the last minute. (heritagespringscommunity.com)
Local pro tip: Before you schedule dates, confirm (1) HOA weekend limits, (2) parking expectations, and (3) whether you’ll use any temporary signage—then build marketing around email lists, online listings, and buyer pre-registration instead.

Step-by-step: how to prepare for a private estate sale (without getting overwhelmed)

1) Start with “keep, sell, family, donate, trash” (and do it once)

Families lose weeks re-sorting the same rooms. A single pass with clear categories prevents backtracking. If multiple heirs are involved, set a short deadline for “family picks” so the sale can be staged efficiently.

2) Don’t clean everything—clean the “value signals”

Light cleaning helps, but focus on what changes buyer confidence: clear walkways, dusted display surfaces, working lamps, and clean glass on cabinets. Over-deep-cleaning every drawer can burn energy without improving returns.

3) Pricing: aim for “liquidation value,” not retail

Estate-sale pricing is a different market than retail. Many professionals use recent sold-data research (not asking prices) and price to move, often landing in a discounted range compared with typical online resale value, depending on category and demand. (estatesales.org)
What’s changed recently: Pricing workflows increasingly incorporate faster “sold comps” research (including tools that aggregate market data) so teams can stay consistent across hundreds or thousands of items. The key is still the same: price confidently, tag clearly, and keep high-value items documented. (pricelens.app)

4) Decide what should be sold online vs. in-home

Online auctions can be excellent for certain categories (small collectibles, rare items, select jewelry), while the in-home sale is often best for furniture, kitchenware, décor, tools, and everyday household goods. A blended approach is common: sell the “reach” items online, and liquidate the rest efficiently in person.

5) Plan specialty liquidation early (vehicles, metals, firearms)

Specialty assets need extra steps—paperwork, secure handling, and the right buyer network.

  • Firearms: Estate situations can involve executor sales and additional compliance considerations; many estates choose to work with licensed channels to handle lawful transfer and background-check processes where required. (tn.gov)
  • Precious metals/coins: Documentation, testing, and market timing matter—especially for gold/silver and collectible coinage.
  • Vehicles: Titles, valuations, and buyer qualification can affect timeline and results.

Breakdown: what a full-service private estate sale typically includes

A true full-service estate liquidation is built to protect the client and maximize results. Look for a team that can cover:

Phase What “good” looks like Why it matters
Consult & plan Walkthrough, timeline, strategy for high-value items Prevents rushed decisions and missed categories
Staging & tagging Room-by-room merchandising, clear pricing labels, secure display Presentation increases buyer confidence and basket size
Marketing Digital-first promotion, buyer lists, controlled previews Reduces reliance on signage and boosts turnout
Sale operations Trained staff, secure checkout, orderly flow, documented transactions Protects the home and improves customer experience
Post-sale Removal/cleanout plan, donation coordination if desired Helps you hit closing deadlines and reduce stress

Did you know? Quick facts that help Collierville estate sales run smoother

Online auctions aren’t “automatic profit.” The best results come from selecting the right items for the right channel, with strong photos and accurate descriptions.
Collierville signage can involve permits. If you plan to use temporary signs, confirm requirements early through the Town’s permitting process. (colliervilletn.gov)
Special categories deserve specialty handling. Firearms, precious metals, and vehicles often require additional documentation and secure processes, so the estate stays protected. (tn.gov)
Tennessee tax rules can be nuanced. Estate liquidation and auction activity can fall under specific sales tax guidance depending on the circumstances and roles involved (principal vs. agent). Work with a professional who understands compliant operations. (tn.gov)

Ready to plan a private estate sale in Collierville?

If you’re downsizing, settling a loved one’s estate, or coordinating with out-of-town family, a short consultation can clarify the best path—private in-home sale, online auctions, buy-out options, and specialty liquidation for firearms, vehicles, collectibles, and precious metals.

FAQ: Private estate sales in Collierville, TN

How long does a private estate sale usually take from walkthrough to payout?
Many sales are scheduled in phases—planning, staging/pricing, sale days, then cleanout. The timeline depends on home size, item volume, and whether online auctions or specialty liquidation are included.
Do we need to be in town for the sale?
Not always. Many families coordinate access, approvals, and “keep” items remotely, then let the estate sale team manage day-to-day operations on-site.
What should we do with family photos, personal documents, and medications?
Set these aside immediately. Create one clearly marked tote/bin for personal papers, another for photos, and a separate bag for medications to be disposed of appropriately.
Can Collierville HOAs restrict estate sales or signage?
Some can. Certain neighborhood rules may limit estate/relocation sale duration and restrict signage placement on common property. It’s wise to confirm rules before you set dates. (heritagespringscommunity.com)
How are firearms handled during estate liquidation?
Firearms require secure handling and compliant transfer practices. In estate situations, executors may have options, and many estates prefer working through licensed dealers/channels to manage lawful transfer steps. (tn.gov)
Is an estate sale taxable in Tennessee?
Tennessee provides industry-specific guidance for auctioneers/consignees and discusses how sales tax may apply depending on whether a sale qualifies as an occasional/isolated sale and how the sale is conducted (including certain online-only formats). Because details matter, it’s best to work with a professional who understands compliant processes. (tn.gov)

Glossary (helpful estate sale terms)

Buy-out: An option where a liquidation company purchases the estate contents for a quick, one-step payout instead of running a public sale.
Liquidation value: The realistic price an item will sell for within the short time window of an estate sale (often lower than retail or “asking” prices online).
Online auction (estate context): A cataloged sale format where items are listed digitally and sold to the highest bidder, typically with scheduled pickup times.
Occasional/isolated sale: A term used in tax guidance to describe a sale that may qualify for an exemption depending on circumstances and how the sale is conducted. (tn.gov)
Specialty liquidation: The separate handling of certain categories (like firearms, precious metals, or vehicles) that require extra documentation, secure storage, or regulated transfer steps.

Private Estate Sales in Memphis: A Practical Guide to Timing, Pricing, and Protecting Your Family’s Peace of Mind

What “private” really means—and why it matters in Memphis

A private estate sale is a professionally managed, in-home liquidation that’s designed to be orderly, secure, and respectful—especially when a home is still occupied, neighbors are close by, or family dynamics are sensitive. For many Memphis-area families (including Germantown, Bartlett, Collierville, and East Memphis), the goal isn’t just selling items—it’s making good decisions under pressure, protecting valuables, and keeping the process calm.

Below is a clear, Memphis-focused roadmap for planning a private estate sale that maximizes returns while reducing stress—plus a few “watch-outs” that can save families time and costly mistakes.

When a private in-home estate sale is the best fit

Not every situation calls for the same liquidation approach. A private estate sale is often ideal when:

  • The home contains a full household of furnishings, décor, kitchenware, tools, and everyday goods.
  • You need discretion (occupied home, high-value items, or limited neighborhood traffic).
  • Family members live out of town and need a team to handle setup, advertising, and sale-day management.
  • There are specialty categories (collectibles, precious metals, vehicles, or firearms) that require careful handling and appropriate buyer channels.

A good plan often combines formats—some items sold in-home, while select pieces perform better in online auctions. The key is choosing the channel that matches buyer demand and the item’s risk profile.

Pricing reality: what drives strong results (and what quietly hurts them)

In Memphis, buyers tend to be value-aware, but they will pay up for authenticity, condition, and clear provenance (especially for mid-century furniture, quality sterling, gold jewelry, coins, collectible tools, and local-interest items). The most common pricing problems we see are:

  • Emotional pricing (“Grandma paid a lot for this…”) instead of market pricing.
  • Over-cleaning or “fixing” items without knowing value (polishing can reduce value on some antiques and coins).
  • Pulling items too early—families remove “the good stuff” and leave a thin sale that attracts fewer qualified buyers.
  • Untracked groupings (sets separated, hardware missing, paperwork lost).

Professional staging and tagging solve many of these issues by keeping sets together, highlighting quality, and creating an easy-to-shop flow that increases total cart value.

Private sale vs. online auction vs. buy-out: a quick comparison

Option Best for Speed Typical trade-off
Private in-home estate sale Full households, discreet scenarios, staged shopping Medium Requires setup time; best outcomes need good prep
Online auctions Select high-demand items, collectors, wider buyer pool Medium Photography, cataloging, and platform timing matter
Buy-out Tight deadlines, simplified settlement, minimal disruption Fast Convenience can mean lower total return than retail-style selling
Many Memphis estates do best with a blended plan: sell the household privately, route specialty items to the right buyers, and finish with a cleanout so the property is ready for repairs or listing.

Step-by-step: how to prepare for a private estate sale (without creating extra work)

1) Start with “keep / sell / donate / discard” boundaries

Decide who has authority to say “yes” and “no.” If multiple heirs are involved, set a short deadline for personal keepsakes so the sale can be staged properly. The longer decisions linger, the harder it is to create a clean, shoppable setup.

2) Don’t throw away paperwork yet

Appraisals, receipts, provenance notes, and manuals can move a buyer from “maybe” to “sold.” Even everyday items—like power tools or stereo equipment—often sell better when model numbers and accessories are intact.

3) Identify specialty categories early (and handle them correctly)

Vehicles, collectibles, precious metals, and firearms should be separated for secure handling and correct buyer targeting. For firearms specifically, rules and best practices can differ depending on who has possession and how transfers are executed; Tennessee guidance notes estate-auction scenarios where the executor controls the firearms and the auctioneer acts as agent, and also highlights situations where an FFL may be needed depending on possession/control and delivery logistics. (tn.gov)

4) Staging matters more than most people expect

Buyers spend more when items are easy to browse: clear pathways, grouped categories (kitchen, linens, tools), and “complete sets” displayed together. Staging also reduces breakage and helps staff monitor traffic.

5) Plan the endgame: cleanout and property readiness

A good liquidation plan includes what happens after the last customer leaves: removing unsold items per your wishes, leaving the home swept out, and helping you transition to repairs, listing, or rental turnover.

Did you know? Quick facts families often miss

  • Inherited-property taxes are usually about the “gain,” not the sale itself. For many inherited assets, basis is commonly tied to fair market value at the date of death (sometimes an alternate valuation date is used by the estate), which can reduce taxable gain if items are sold soon after. (irs.gov)
  • Not every sale is treated as “being in business.” Tennessee sales tax rules have an “occasional and isolated sale” concept in the statutes and regulations, though details and exceptions can matter (especially for certain titled items like motor vehicles). If you’re unsure, it’s worth asking your estate sale professional what applies in your scenario. (tn.gov)
  • Auction licensing can be a real compliance issue. Tennessee regulates auctioneers, including requirements for principal auctioneers when conducting auctions for compensation. If an estate liquidation plan includes an auction format, make sure the operation is properly credentialed. (tn.gov)
Note: Tax and legal situations vary. For estates with higher values, multiple heirs, or specialty assets, families often benefit from coordination between the estate representative, CPA/attorney, and liquidation team.

A Memphis-local angle: timing, neighborhoods, and buyer behavior

Memphis estate sale traffic can be highly seasonal. Families often see strong turnout when weather is stable and when major local events aren’t pulling the same weekend crowds. Neighborhood layout also affects how “private” you can keep a sale—homes with tight parking or HOA expectations may need controlled entry, signage plans, and time windows that respect neighbors.

In Germantown and Bartlett, we often see buyers looking for clean furniture, kitchenware, and garage items. In East Memphis and Midtown, vintage décor, art, and mid-century pieces can draw more specialty interest. A smart advertising plan speaks to those buyer groups without turning the home into a free-for-all.

Pro tip for out-of-town families: If you can only fly in once, schedule that trip for the “decision window” (keepsakes + paperwork + questions), then let the professional team handle staging, selling, and cleanout while you coordinate remotely.

Talk with Memphis Estate Sales about a private sale plan that fits your timeline

If you’re downsizing, settling an estate, or deciding between a private in-home sale, online auctions, or a buy-out, we can help you map out a clear next step—discreetly and professionally.
Request a Free Consultation

Prefer a quick start? Share your timeline, neighborhood, and any specialty items (vehicles, collectibles, precious metals, firearms).

FAQ: Private estate sales in Memphis

How long does a private estate sale take from start to finish?

Many homes need time for sorting, staging, pricing, and advertising. Timelines vary by household size and how quickly “keep vs. sell” decisions are made. If there’s a closing date, mention it early so the plan can be built around it.

Should we throw away “low value” items before the sale?

Usually, no—at least not until a professional has walked the home. Small items (kitchen goods, tools, linens) can add up significantly, and “ordinary” drawers sometimes hide valuable coins, jewelry, or collectibles.

What about firearms found in an estate?

Secure handling and compliant transfer are essential. Tennessee guidance discusses estate-auction scenarios where the executor controls the firearms and the auctioneer acts as an agent, and it also describes circumstances where licensing and delivery logistics matter. (tn.gov)

Do online auctions always earn more?

Not always. Online can be excellent for specific categories with national demand, while a private in-home sale can outperform online for bulky household goods when buyers can inspect in person and take items immediately.

Will we owe taxes after an estate sale?

It depends on whether there’s taxable gain and who is selling (estate vs. individual beneficiaries). IRS guidance commonly ties basis for inherited property to fair market value at the date of death (or an alternate valuation date in some cases), and gains are typically reported depending on the taxpayer/entity involved. (irs.gov)

Glossary

Buy-out
A quick liquidation option where a company purchases an estate’s contents (or a large portion) for a lump sum instead of selling item-by-item to the public.
Executor / Personal representative
The person authorized to manage an estate’s affairs, which can include controlling and selling property as permitted by the estate plan and applicable law.
Fair market value (FMV)
A common valuation concept meaning the price a willing buyer and willing seller would agree to, with neither under pressure and both having reasonable knowledge of the facts.
Occasional and isolated sale
A Tennessee sales tax concept describing sales that aren’t part of regularly “being in business,” with specific statutory definitions and exceptions that can matter for certain asset types. (tn.gov)
Want a clearer plan for your specific property in Memphis, Tennessee? Use our contact page to share your timeline and the categories involved, and we’ll help you choose the right mix of private sale, online auctions, and specialty liquidation. View our estate liquidation services | Learn about estate sales & online auctions

Private Estate Sales in Bartlett, TN: What to Expect (and How to Maximize Results)

A clear, practical guide for families, downsizers, and executors who want a discreet, well-run sale

When you’re handling a home full of belongings—whether you’re downsizing in Bartlett, settling an estate, or helping a parent move—private estate sales can feel overwhelming. The good news is that a professionally managed private sale is designed to reduce stress while protecting value: items are organized, priced, marketed, sold, and then the home is handled responsibly afterward. This page breaks down what “full-service” really means, which items usually perform best in a private sale, and the steps that typically lead to higher returns and fewer headaches.

What a “Private Estate Sale” Means in Bartlett (and Why It’s Different)

A private estate sale is an in-home sale that’s managed start-to-finish by an estate liquidation team. Instead of you trying to price, stage, manage shoppers, handle payments, and coordinate pickup, the sale is run like a small retail event inside the home—organized by room, clearly tagged, and monitored throughout the selling period.

In Bartlett and nearby suburbs (like Germantown and Bartlett’s surrounding neighborhoods), privacy and logistics matter: parking, neighborhood traffic, and discretion are common concerns. A professional team plans for these issues upfront so the sale feels controlled and respectful, not chaotic.

How Full-Service Estate Liquidation Typically Works

1) Walkthrough + game plan

The process usually starts with a walkthrough to identify high-value categories (collectibles, jewelry, coins, vehicles, firearms, specialty tools) and determine the best selling format: private in-home, online auction, a hybrid approach, or a buy-out for speed.

2) Sorting, staging, and “selling the room”

Professional staging isn’t about decorating—it’s about making items easy to see, compare, and buy. When tables are grouped logically, fragile items are protected, and traffic flows naturally, shoppers spend more and decision-making is faster. Many operators also use consistent tagging systems and pre-pricing to avoid bottlenecks during peak hours. (Good staging and pre-pricing are widely recommended as practical levers for smoother, higher-performing sales.)

3) Research-based pricing (not guesswork)

Strong pricing balances two realities: (a) the local Bartlett buyer base for furniture, décor, kitchen goods, and tools, and (b) broader demand for specialty items that may perform better online. A reliable team uses comparable sales and category knowledge to avoid common mistakes—like overpricing everyday items or underpricing a niche collectible.

4) Advertising + controlled sale days

Marketing typically includes a curated set of high-quality listing photos and clear rules for entry, payment, and pickup. Sale-day operations should include checkout management, floor monitoring, and guidance for large-item loading to reduce damage risk.

5) Post-sale cleanout and next steps

After the sale, clients often need help deciding what happens to what’s left: donation coordination, trash removal, and a “ready for listing” cleanout plan. This is especially helpful when the home is heading toward a real estate listing or must be turned over quickly.

Private Sale vs. Online Auction vs. Buy-Out: Which Fits Best?

Many estates in the Memphis area do best with a hybrid plan: an in-home private sale for furniture and general household goods, plus an online auction for select items with broader collector demand. This approach is increasingly common in the estate sale industry because it combines local convenience with wider price discovery for specialty lots.

Option Best For Pros Tradeoffs
Private in-home estate sale Furniture, décor, kitchen goods, tools, everyday household contents Fast turnover; local buyer base; simpler pickup for bulky items Collector items may need broader exposure to reach top bids
Online auction Collectibles, jewelry, coins, specialty categories, smaller high-value items Wider audience; competitive bidding; strong documentation per lot More cataloging time; requires structured pickup/shipping rules
Buy-out When speed, privacy, or timeline is the top priority Immediate resolution; minimal disruption; fewer moving parts May net less than a carefully marketed sale/auction combination

Quick “Did You Know?” Notes That Matter in Tennessee

Coins and bullion may be sales-tax exempt in Tennessee under specific conditions. Tennessee provides a sales and use tax exemption for qualifying coins, currency, and bullion (effective May 27, 2022), which is helpful context when liquidating coin and bullion collections.

Precious metals transactions can involve recordkeeping requirements. Tennessee law includes detailed transaction record requirements for certain precious metal/jewelry purchases—one reason it’s smart to use a professional who can keep documentation organized.

Firearms require careful, compliant handling. Tennessee’s background check process is typically performed through licensed firearm dealers for transfers they conduct, and estate situations can have specific compliance considerations—another category where specialized handling protects families and executors.

Step-by-Step: How to Get the Best Outcome From a Private Estate Sale

Step 1: Decide what must stay (and what can sell)

Before sorting begins, identify “non-negotiables” (family keepsakes, documents, photos, heirlooms). Place them in a clearly labeled room or closet that is not part of the sale footprint. This single step prevents the most common regret: an item accidentally selling.

Step 2: Don’t pre-donate the “maybe valuable” categories

In Bartlett estates, value is often hiding in plain sight: costume jewelry mixed with gold, vintage tools, mid-century décor, rare books, old coins, military items, or signed collectibles. If you’re unsure, set those items aside for a consult rather than donating early.

Step 3: Match the selling method to the item (not the other way around)

A sofa and a refrigerator typically do well locally. A niche collectible or curated collection may perform better when exposed to a broader audience via online auctions or specialty liquidation channels. Many estate teams now use hybrid formats specifically to avoid leaving money on the table for specialty categories.

Step 4: Ask how security and traffic flow are handled

Private sales should feel supervised and orderly. Confirm how entry is managed, where checkout is located, and how higher-risk items (jewelry, coins, small electronics) are displayed and monitored.

Step 5: Get clarity on fees, timelines, and the settlement statement

A professional process includes a clear agreement and a transparent settlement statement. If an online auction is involved, you should expect lot-by-lot reporting, totals, and net proceeds after agreed fees.

A Local Bartlett Angle: Planning Around Homes, HOA Rules, and Move Timelines

In Bartlett, it’s common for families to coordinate multiple moving parts at once: a real estate timeline, a senior move, out-of-town heirs, and a limited window to empty the home. Downsizing is often driven by health needs, maintenance burdens, or a desire for simpler living—so time and emotional bandwidth matter just as much as maximizing proceeds.

If you’re working around an HOA or neighborhood guidelines, ask your estate sale team how they handle signage, parking, shopper flow, and sale-day communication so neighbors aren’t surprised. A well-run private estate sale should feel organized, respectful, and predictable for everyone involved.

Want to see how professional estate liquidation services are typically structured (including private sales and online auctions)? Visit our services page: Estate Liquidation & Private Estate Sales.

Ready for a discreet, full-service plan in Bartlett?

Memphis Estate Sales helps families and executors with private in-home estate sales, online auctions, buy-outs, consulting, and specialty liquidation (including vehicles, collectibles, precious metals, and firearms). If you’d like a clear next-step recommendation based on your timeline and the contents of the home, schedule a consultation.

Prefer to learn more first? Browse projects and FAQs here: Estate Sales & Online Memphis Auctions.

FAQ: Private Estate Sales in Bartlett, TN

How long does a private estate sale take from start to finish?

Most timelines include planning, staging/pricing, sale days, and post-sale wrap-up. The schedule depends on home size and whether an online auction is added for specialty items. During a consultation, ask for a realistic calendar with milestones (setup, sale dates, pickup, cleanout).

Should I throw away or donate items before the team arrives?

It’s fine to remove true trash, expired chemicals, and personal papers, but avoid donating “maybe valuable” categories until you’ve had guidance. Many estates lose value when small collectibles or jewelry are donated without review.

What items usually sell best at private estate sales in the Memphis area?

Clean, functional furniture; quality tools; kitchen and entertaining items; décor; lawn and garden equipment; and well-kept electronics often move well locally. Specialty items (coins, precious metals, collectibles) may do better with a hybrid strategy that includes online bidding.

Can an estate sale company help with vehicles and classic cars?

Yes—some teams offer specialty liquidation for vehicles, including classic and collectible cars. If the estate includes a vehicle, ask how it will be valued, marketed, and sold (private sale vs. auction), and what documentation is needed.

How are firearms handled in an estate situation?

Firearms require secure handling and careful attention to compliance. A professional estate liquidation firm with firearms experience can help coordinate the appropriate transfer process and documentation, and ensure sale-day security.

Glossary (Helpful Terms You May Hear)

Buy-out: A fast option where an estate liquidation company purchases the estate contents (or a portion) for a single price, rather than selling item-by-item.

Hybrid sale: A strategy that combines an in-home sale for general contents with an online auction for select items that benefit from a wider bidding audience.

Lotting (cataloging): Grouping items into “lots” for an auction, with photos and descriptions that make pickup and settlement straightforward.

Settlement statement: A written breakdown showing what sold and the net proceeds after agreed fees and expenses.

Related reading: Learn more about our approach and common questions on our Projects & FAQs page, or explore all estate liquidation services available in the Memphis area.