Private Estate Sales in Memphis: A Practical Guide to Preparing, Pricing, and Protecting Value

A calmer, more controlled way to liquidate an estate—without leaving money on the table

Private in-home estate sales can be an ideal fit for Memphis families who need discretion, strong pricing, and a team that can manage everything from staging to cleanout. Whether you’re downsizing in Germantown, settling a family estate in East Memphis, or handling specialty items (vehicles, collectibles, precious metals, firearms), the outcome depends on preparation and process—not luck.

What “private estate sale” really means (and why it matters in Memphis)

A private estate sale is typically conducted inside the home (or on the property) with controlled access, professional staging, and pricing designed to maximize returns. Unlike a casual “garage sale” approach, a well-run private sale is a planned liquidation event—supported by marketing, staffing, checkout controls, and a strategy for specialty assets.
In Memphis and Shelby County, it’s also smart to separate “estate sale” activities from anything that resembles a business “liquidation” or “going out of business” event. For example, Shelby County notes that businesses in unincorporated Shelby County running a liquidation/going-out-of-business sale may need a permit before advertising. That’s not the same as a typical residential estate sale, but it’s a good example of why professional guidance helps avoid administrative headaches. (shelbycountytn.gov)

A value-first breakdown: the 5 phases of a successful private estate sale

1) Scope the estate (what’s selling, what’s not)

Start by identifying what will be sold, donated, kept by heirs, or disposed of. This includes checking basements, attics, garages, storage rooms, and outdoor buildings—often where the highest-value “surprise” items live (tools, vintage signs, collectibles, older coins, jewelry, and vehicle parts).
 

2) Sort for specialty liquidation (don’t treat everything like household goods)

Memphis estates frequently include specialty categories that require different selling channels and compliance steps:

Vehicles: classic cars, trucks, motorcycles, trailers
Collectibles: coins, sports memorabilia, vintage guitars, military items
Precious metals: gold/silver coins, bullion, sterling flatware
Firearms: secure storage, compliant transfer steps, careful recordkeeping

A full-service team can route items to the best-fit method—private in-home sale, online auction, or specialty liquidation—so you aren’t accidentally “discounting” the most valuable assets.

 

3) Staging and merchandising (the hidden driver of higher totals)

Professional staging is more than making things look tidy. It’s a sales system:

• Grouping like items (kitchenware, décor, tools) to increase multi-item purchases
• Creating “feature zones” for premium pieces (jewelry, collectibles, designer goods)
• Ensuring lighting, visibility, and walkways support comfortable browsing

In private estate sales, presentation directly affects the price a buyer is willing to pay—and how fast items move.

 

4) Pricing strategy (what to hold firm on vs. what should move)

Good pricing is both research-based and local-market aware. Memphis buyers often know the basics—so “guess pricing” can backfire. A strong strategy usually includes:

• Firm pricing on verified premium items (signed pieces, precious metals, quality tools)
• Bundles for mid-tier items (glassware sets, linens, books)
• End-of-sale markdown planning that still protects margins
 

5) Sale-day operations + cleanout (where professionalism shows)

The sale itself should feel organized for shoppers and stress-free for the family: managed entry, monitored rooms, clear signage, and a smooth checkout process. After the sale, a planned cleanout phase wraps everything up so the property can move to listing, repairs, or closing without dragging on.

When to use an in-home sale vs. an online auction vs. a buy-out

Method Best for Watch-outs
Private in-home estate sale Full households, strong local demand, families wanting control and discretion Requires staffing, staging time, and clear rules for access and payment
Online auction Collectibles, specialty items, brand-name goods that attract a wider buyer pool Photography, accurate descriptions, pickup logistics, and platform fees matter
Buy-out Time-sensitive situations (closing deadlines, out-of-town heirs, fast cleanout needs) Usually prioritizes speed and certainty over peak retail returns
Many Memphis estates do best with a hybrid approach: in-home sale for household contents, online auctions for select items, and specialty liquidation for vehicles, metals, and firearms.

Did you know? (Quick facts that impact estate value in Tennessee)

Tennessee has a sales tax exemption for qualifying coins, currency, and bullion (including gold and silver), effective May 27, 2022. That can affect how precious metals are handled and documented during liquidation. (revenue.support.tn.gov)
Business licensing rules vary depending on whether you’re inside Memphis city limits, elsewhere in Shelby County, or operating as a business facility or event. This is one reason estate liquidation is best handled by a team familiar with local requirements. (memphistn.gov)
Legislation changes happen. Tennessee has seen recent bill proposals related to precious metals and legal tender concepts—another reminder to rely on current guidance when specialty assets are involved. (legiscan.com)

Step-by-step: How to prepare for a private estate sale (without creating conflict)

Step 1: Secure sentimental “must-keep” items first

Before tagging begins, have the family identify heirlooms and personal documents (photos, letters, passports, military records). Remove them from the sale area so nothing disappears by accident.
 

Step 2: Create a “specialty items” box (and don’t leave it in a drawer)

Collect coins, jewelry, loose precious metals, small collectibles, and important paperwork in one secure place. Small valuables are the easiest to overlook—and the easiest to mishandle.
 

Step 3: Don’t “pre-donate” everything—triage first

Families often donate quickly to reduce stress, then realize later they gave away high-demand categories (vintage Pyrex, branded tools, collectible toys, mid-century décor). A short consultation can save thousands in lost value.
 

Step 4: Plan for secure checkout and controlled access

Private estate sales work best when entry points are limited, high-value rooms are monitored, and checkout is centralized. This protects the estate and keeps shopping comfortable for serious buyers.
 

Step 5: Confirm the end plan (cleanout, donations, and what’s left)

Ask up front: What happens after the sale? A full-service plan should include a defined path for leftovers—donation coordination, trash removal, and a final broom-clean handoff so the home is ready for real estate or closing steps.

Local Memphis angle: what families in Germantown, Bartlett, and East Memphis often run into

Memphis-area estates often share a few patterns:

Short timelines: closings, relocations, or probate milestones can compress preparation time.
Full garages and workshops: tools and equipment can be a major value category when priced and displayed correctly.
Mixed asset types: one home may include classic furniture, sterling, firearms, and a vehicle—requiring multiple selling channels.
Traffic and parking realities: some neighborhoods need thoughtful scheduling and controlled flow to keep things respectful.

A Memphis-based team helps you plan around these realities instead of reacting to them at the last minute.

Want to learn more about the process and common questions? Visit our Estate Sales & Online Auctions FAQ page for practical guidance.

Ready for a private estate sale plan that’s organized, discreet, and value-focused?

Memphis Estate Sales provides full-service estate liquidation in the Memphis area—private in-home sales, online auctions, buy-outs, consulting, specialty liquidation (vehicles, collectibles, precious metals, and firearms), plus post-sale cleanouts.

FAQ: Private estate sales in Memphis

How long does it take to set up a private estate sale?

Most homes need time for sorting, staging, pricing, and marketing. The timeline depends on the size of the estate and whether specialty items (like vehicles or collectibles) need separate handling.
 

What should we do before the estate sale team arrives?

Remove personal documents, medications, family photos you want to keep, and anything not meant for sale. If there are firearms or precious metals, secure them and mention them immediately during scheduling so a proper plan is in place.
 

Are coins and bullion taxed in Tennessee?

Tennessee provides a sales and use tax exemption for qualifying coins, currency, and bullion (effective May 27, 2022). The exemption has specific conditions, so it’s best to confirm how a particular item is categorized and sold. (revenue.support.tn.gov)
 

Is an online auction better than an in-home estate sale?

It depends on the items. Online auctions can be excellent for collectibles and niche categories that benefit from national bidding. In-home sales can be stronger for complete households and local buyer traffic. Many estates get the best results using both.
 

What happens to items that don’t sell?

A full-service plan should outline next steps clearly—options may include donation coordination, cleanout/haul-off, or alternative selling methods for remaining valuables.

Glossary (helpful terms you may hear during liquidation)

Buy-out
A quick liquidation option where a company purchases the estate contents (or a defined portion) for a single price, prioritizing speed and certainty.
Consignment-style pricing
Pricing that aims to maximize returns by using market data and staged presentation, rather than “everything must go for pennies.”
Bullion
Precious metal valued primarily by weight and purity (often gold or silver bars/rounds, and some coins). Tennessee provides a sales and use tax exemption for qualifying coins/currency/bullion under specific conditions. (revenue.support.tn.gov)
Tagging
The process of labeling items with pricing and tracking identifiers so sales can be accounted for accurately and consistently.

Choosing Between Estate Auction Companies in Memphis: A Practical Guide for Collierville Families

What “the right auction approach” really means when you’re liquidating an estate

If you’re searching for estate auction companies in Memphis, you’re probably balancing a lot at once: timelines, family expectations, the reality of a full home, and the worry of leaving money on the table. The right plan isn’t always “auction everything” or “hold a big in-home sale.” Most successful liquidations use a mix of methods—private in-home sales, online auctions for high-demand items, and buy-outs when speed matters.

Below is a clear, local, non-salesy checklist to help Collierville-area families understand how reputable estate auction and liquidation teams work, what to ask, and how to protect value—especially for specialty categories like vehicles, collectibles, precious metals, and firearms.

Estate auction vs. estate sale vs. buy-out: how the formats compare

“Auction company” can mean very different things. Some teams focus strictly on timed online auctions; others run full-service in-home sales; the best estate liquidation firms can recommend the right channel item-by-item.

Option Best for Tradeoffs Questions to ask
Online estate auction Collectibles, jewelry, coins, tools, smalls, high-demand items that benefit from a larger buyer pool Requires photography, cataloging, pickup coordination; shipping policies matter Which platforms? Who handles packing/shipping? What’s the buyer premium and seller commission?
Private in-home estate sale Furniture, home goods, kitchenware, décor, everyday household contents Buyer pool is more local; pricing strategy and traffic generation are key Who stages and prices? How is security handled? How are discounts scheduled?
Buy-out Fast timelines, probate deadlines, out-of-town heirs, or property sale pressure Convenient, but may yield less than a curated sale/auction plan How is the offer calculated? What categories are excluded? Can you do a hybrid (auction some, buy-out the rest)?
Hybrid liquidation Most estates—sell the “everyday” locally, auction the “specialty” to wider markets Requires experienced sorting and a clear plan (what goes where) Who decides channel placement? How do you track high-value items and settle accounts?

If you want to see how full-service liquidation can include online Memphis auctions, partial estates, and consulting under one roof, you can review options on the Projects & FAQs page.

What a reputable Memphis-area estate auction team should handle (without making it your burden)

Families often assume their job is to “get the house ready.” In reality, professional estate liquidation is designed to remove that burden. A strong team should be able to manage:

Sort + triage

Identify donation, trash, family keepsakes, and sellable categories—then decide the best selling channel per category.
Staging + cataloging

Clean presentation and accurate descriptions matter more than people think—especially online where photos do the selling.
Marketing

Local outreach for in-home buyers, plus online exposure for niche items. Ask what channels they use and how they build bidder confidence.
Secure handling for specialty items

Vehicles, precious metals, and firearms require extra care, documentation, and compliant processes.
Post-sale cleanout coordination

After buyers pick up, you should not be left staring at leftovers. Clarify what “cleanout” includes and what costs are separate.

For a full menu of liquidation options—private sales, online auctions, buy-outs, and specialty categories—see Estate Liquidation Services.

Quick “Did you know?” facts that affect estate auctions and liquidation

Online payment reporting can surprise heirs

Payment apps and online marketplaces can issue Form 1099‑K based on platform rules and IRS requirements; even when you don’t receive a form, taxable income must still be reported. It’s smart to keep settlement statements and itemization from your liquidation team. (irs.gov)
“Channel choice” is a value lever

The same item can perform very differently depending on where it’s sold (local foot traffic vs. national bidders). A professional should explain why certain pieces go to online auction while others are best in an in-home sale.
Specialty items need specialty handling

Vehicles, precious metals, and firearms aren’t “just another table lot.” Ask how items are stored, documented, and transferred to buyers.

A step-by-step checklist for hiring an estate auction company in Memphis

1) Start with goals: maximum return, speed, or simplicity

If the home must list quickly, a buy-out or fast hybrid may be best. If you can allow a little time, sorting the estate into “auction-worthy” and “best sold locally” often improves totals.

2) Ask how they price and who sets reserves (if any)

Strong teams can explain their pricing philosophy in plain language. For online auctions, confirm whether there are reserves, starting bids, buyer premiums, and how those choices affect bidding behavior.

3) Confirm item security and documentation

For jewelry, coins, precious metals, and firearms, ask where items are stored, who has access, and what inventory documentation you’ll receive. Clear chain-of-custody practices reduce stress and prevent misunderstandings.

4) Review fees in a way that matches your situation

Don’t compare commission rates alone. Compare the complete plan: photography, advertising reach, staffing, checkout systems, pickup logistics, and cleanout coordination. A “lower fee” can cost more if execution is weak.

5) Get clarity on timelines and communication

Ask for a realistic schedule: walk-through, staging/catologing, sale dates, pickup windows, cleanout, and expected payout timing. Also confirm your single point of contact and how often you’ll receive updates.

6) Make sure partial estates are handled correctly

Downsizing and retirement moves are common around Collierville. If you’re selling only part of a home’s contents, ask how items are tracked so family keepsakes and “not for sale” belongings are protected and clearly marked. (If partial estate sales are relevant, it’s worth discussing them early rather than mid-staging.)

The Collierville angle: what local families should watch for

Collierville homes often have a mix of traditional household contents and specialty pieces—fine furniture, collections, garage/shop tools, inherited jewelry, and sometimes vehicles. That mix is exactly where a hybrid plan shines: it keeps the in-home sale accessible to local buyers while giving high-demand categories national exposure through online auctions.

If you’re coordinating from out of town (common for adult children), prioritize teams that provide clean documentation, clear pickup procedures, and consistent updates so you aren’t trying to manage a liquidation from your phone across multiple time zones.

Need a clear liquidation plan for a Collierville or Memphis-area estate?

A professional walkthrough can help you decide what should be sold privately in-home, what belongs in an online auction, and whether a buy-out makes sense for your timeline—especially when specialty items like vehicles, collectibles, precious metals, or firearms are involved.
Prefer to review services first? Visit the services page for a full breakdown.

FAQ: Estate auctions and liquidation in the Memphis area

How do I know if an online auction is better than an in-home estate sale?

Online auctions often outperform for smaller, shippable, collectible, or brand-name items with national demand. In-home sales can be ideal for furniture and everyday household contents where local buyers want to see items in person. Many estates benefit from a hybrid approach.
What should an estate liquidation contract clearly spell out?

Scope (what’s included), commission/fees, buyer premium (if any), timeline, responsibilities for removal/cleanout, handling of unsold items, and how/when you’ll be paid. If specialty items are involved, it should also describe security and transfer procedures.
Can you do an estate auction if we’re only selling part of the household?

Yes. Partial estate sales and partial auctions are common for downsizing. The key is clear labeling, documented “not for sale” areas/items, and a team that has a proven process to prevent mix-ups.
How are vehicles handled in an estate liquidation?

Vehicle liquidation typically includes valuation, marketing, buyer screening, and help coordinating paperwork and transfer steps. Ask who handles this work and whether they have an in-house specialist for classic or collectible vehicles.
Will we receive tax forms for estate auction proceeds?

It depends on the payment method and platform. The IRS explains how Form 1099‑K is used for payments through payment cards, apps, and marketplaces—and that you must report taxable income whether or not you receive a form. If you expect a large online-auction volume, keep detailed records and consult a qualified tax professional. (irs.gov)

Glossary (helpful terms you may hear during an estate auction)

Buy-out: A liquidation option where a company purchases the estate contents (or a defined portion) for a set amount, usually to speed up the process.
Buyer premium: An additional fee paid by the buyer on top of the winning bid price in an auction (common online). Always ask how it’s disclosed and whether it affects bidding behavior.
Cataloging: The process of photographing, describing, and organizing items into auction “lots” so bidders can understand what they’re buying.
Hybrid liquidation: A blended plan that uses multiple selling methods (in-home sale + online auction + buy-out for leftovers) to match the estate’s contents and timeline.
Form 1099‑K: An IRS information form that reports certain payment transactions from payment cards and some online marketplaces/payment apps. It can affect recordkeeping for online auction proceeds. (irs.gov)

Private Estate Sales in Bartlett, TN: A Practical Guide to Getting It Done Right (and Maximizing Value)

When privacy matters—and you still want strong results

A private estate sale is often the best fit when a family wants a controlled, discreet sale without the “open-house” feel of a traditional estate sale. In Bartlett and the greater Memphis area, private in-home sales can reduce foot traffic, protect sensitive items, and keep the process calmer—while still producing excellent returns when the sale is staged, priced, and marketed professionally.

What “private estate sale” means (and what it doesn’t)

A private estate sale is an in-home liquidation event where attendance is controlled—often by appointment, invite list, targeted marketing, or pre-qualified buyers. It’s still a real sale (pricing, checkout, receipts, and removal rules), just managed with more discretion than a widely advertised public sale.
It’s not the same as:
• A buy-out: one fast transaction where the estate is purchased as a whole.
• An online-only sale: everything is photographed, cataloged, and sold through auction platforms.
• A donation drop: quick and simple, but rarely maximizes return.
For many Bartlett families—especially those handling a parent’s estate—private sales hit the sweet spot: strong value, reduced stress, and fewer unknowns walking through the home.

When a private estate sale is the best option

• The home is occupied (or neighbors are sensitive to traffic/parking).
• The estate includes high-theft targets (jewelry, coins, precious metals, firearms, designer items).
• There are collections that benefit from specialist buyers (militaria, vintage toys, sports cards, mid-century, etc.).
• The family wants privacy due to personal circumstances, security concerns, or probate sensitivity.
• The timeline is tight but you still want market-level pricing (versus a quick wholesale buy-out).

Private sale vs. online auction vs. buy-out (quick comparison)

Option Best For Typical Upside Tradeoffs
Private in-home estate sale Discreet liquidation, controlled access Strong returns + calmer on-site process Requires staging, pricing, staffing
Online auctions Smalls/collectibles with broad buyer demand Global audience; great for select items More cataloging, photos, pickup coordination
Buy-out Fast timelines; emptying a home quickly Speed and simplicity Often lower net return than retail liquidation
Many Bartlett estates benefit from a blended approach: a private sale for household contents, online auctions for targeted categories, and a final cleanout plan for what remains.

Did you know? Quick facts that affect estate liquidation in Shelby County

• “Liquidation sale” permits may apply in unincorporated Shelby County. Shelby County notes that businesses holding a liquidation or “going out of business” sale outside municipalities must obtain a permit before the sale begins and before advertising. (A reputable estate liquidation firm can help you identify what applies to your address.) (shelbycountytn.gov)
• Tennessee rules for resale certificates are specific. If you’re working with a registered business, resale certificates have proper use requirements, recordkeeping expectations, and limitations. (revenue.support.tn.gov)
• Firearms require extra care, even when “private sales” are allowed. Tennessee does not require background checks for private transfers, but there are serious legal risks if a seller knowingly transfers to a prohibited person. (giffords.org)
Note: Rules can differ based on whether the property is inside Bartlett city limits versus unincorporated county areas. When in doubt, confirm locally and keep documentation.

Step-by-step: How a well-run private estate sale works

1) Start with a walk-through and a value plan

A professional team should identify “high-impact” categories early—collectibles, precious metals, firearms, vehicles, and niche collections—because these items often require specialized handling, separate marketing, or different sale channels to achieve top value.

2) Decide what stays private (and what should move off-site)

Privacy isn’t only about limiting visitors. It’s also about controlling visibility and access. Common best practices include removing personal paperwork, medications, family photos you’d rather keep, and anything that could create a security concern.

3) Stage the home to sell (not to store)

Staging in estate liquidation is practical: clear pathways, group like items together, use good lighting, and make sure closets/garages are navigable. A staged sale feels organized—and buyers pay more when they can shop confidently.

4) Price with strategy (not sentiment)

The goal is to maximize net proceeds, not simply put a high sticker on everything. Experienced liquidators price based on condition, maker, local demand, and current comparable sales—then use controlled discounts if needed to prevent leftovers.

5) Market quietly but effectively

Private doesn’t mean invisible. It means targeted. The right approach might include a vetted buyer list, collectors who follow specific categories, and online promotion that emphasizes the items—without broadcasting sensitive details about the home or family.

6) Run a controlled sale day with clear rules

Professional checkout, receipt tracking, loading policies, and staffed rooms reduce problems and help protect the property. If the estate includes firearms, precious metals, or high-value collectibles, secure procedures are critical.

7) Post-sale cleanout and closeout

After the sale, most families want the home ready for listing, rent, or transfer. A full-service team can coordinate cleanup, removal, and next-step liquidation for remaining items so you’re not left managing the final 20%.

Specialty items in Bartlett estates: what needs extra planning

Precious metals & coins: These should be evaluated and handled with documented chain-of-custody and secure storage. Serious buyers expect accurate weights, purity testing, and transparency.
Firearms: Tennessee does not require background checks for private transfers, but selling to a prohibited person is unlawful, and best practice is to use careful screening and documentation. For certain scenarios (including out-of-state transfers), an FFL process may be required. (giffords.org)
Vehicles & classic cars: Titles, keys, and lien status matter as much as condition. When handled by a specialist, vehicles can be marketed to the right buyers instead of being treated as “just another item in the driveway.”
Collections (collectibles, tools, hobby items): Selling as curated lots can outperform piece-by-piece pricing when the buyer base is knowledgeable and motivated.
For an overview of service options that can be mixed-and-matched (private sales, online auctions, buy-outs, consulting, and specialty liquidation), visit: Estate Liquidation & Private Estate Sales Services.

Local Bartlett angle: practical logistics that protect value

Bartlett homes often have full garages, sheds, and attics—areas where value hides (tools, seasonal items, vintage outdoor equipment). A private sale plan should include those spaces early, not as an afterthought.
Also consider neighborhood traffic patterns and parking. Controlled entry times reduce congestion, keep neighbors happier, and make the shopping experience smoother for serious buyers.
If the property is in an unincorporated Shelby County area rather than inside city limits, confirm whether a permit is required for certain liquidation/advertising scenarios. (shelbycountytn.gov)
Want to see how projects, auctions, and FAQs typically work in the Memphis area? This page is a helpful starting point: Estate Sales & Online Memphis Auctions (Projects & FAQs).

Ready for a discreet, well-managed private estate sale in Bartlett?

Memphis Estate Sales offers a full-service approach—staging, pricing, marketing, specialty liquidation, and post-sale cleanouts—built for families who want professionalism and privacy without leaving money on the table.

FAQ: Private estate sales in the Memphis/Bartlett area

How private is a “private estate sale”?
Privacy is mainly about controlled access and careful marketing. Depending on the estate, sales can be appointment-only, limited to vetted buyers, or promoted by category (antiques, tools, collectibles) without oversharing details about the home or family.
What should we remove before the sale team starts?
Personal paperwork, medications, sensitive photographs, items you’re keeping, and anything you don’t want handled. If you’re unsure, mark items clearly or set aside a “do not sell” room/closet.
Do private estate sales still include discounts?
Often, yes—discounting is a tool to keep items moving and avoid costly leftovers. The difference is that the sale is managed with tighter controls and more targeted buyers.
Can you combine a private sale with online auctions?
Yes. Many estates do best with a hybrid plan: an in-home private sale for furnishings and household items, and online auctions for collectibles that benefit from global bidding.
How are firearms handled during an estate liquidation?
Firearms require careful, compliant handling. Tennessee does not require background checks for private transfers, but sellers must not transfer to prohibited persons, and some situations (like interstate transfers) can require an FFL process. A professional liquidator can help you choose the safest, most appropriate path for the estate. (giffords.org)
Do we need a permit for an estate sale near Bartlett?
Requirements can vary based on whether the property is within a municipality or in unincorporated county areas. Shelby County states a permit is required for businesses holding liquidation/going-out-of-business sales outside municipalities. It’s worth confirming early if your situation could fall under that umbrella. (shelbycountytn.gov)
What happens to items that don’t sell?
Options usually include donation coordination, additional auction listings, a buy-out for the remainder, or a cleanout plan. Having a written plan before the sale prevents last-minute stress.
Where can we read more about how your process works?
Start here for service details: Estate Liquidation Services and for common questions and project examples: Projects & FAQs.

Glossary (plain-English terms you’ll hear during liquidation)

Buy-out: A single transaction where a company purchases the remaining estate contents (or the entire estate) for a fast close.
Consignor: The owner/estate placing items into a sale or auction process.
FFL (Federal Firearms License): A federally licensed dealer who can facilitate compliant firearm transfers, including required paperwork and background checks when applicable.
Provenance: Background/ownership history that can add value to antiques, art, and collectibles.
Resale certificate: Documentation used by registered businesses to purchase items for resale under specific rules and recordkeeping requirements. (revenue.support.tn.gov)
Staging (estate sale context): Organizing, cleaning, displaying, and grouping items to make them easier to shop—often improving sales results.